Portfolio
Mehrnaz Bahramzadeh
Growth Marketing & Marketing Automation Specialist
I'm a Growth Marketing professional with 6+ years of experience driving growth for digital platforms through customer acquisition, CRM, lifecycle marketing, mobile app marketing, and marketing automation. I enjoy building scalable marketing systems and creating customer experiences that combine creativity, data, and technology.
Case Studies
Growing with Komodaa
Joining as the first marketing hire, I helped an early-stage startup grow from a 5-person team to a 50-person scale-up serving over 2 million users.
Komodaa is a women-only h2h (human to human) social commerce platform that combines community, fashion, and circular economy principles. The platform enables women to buy, sell, and discover fashion items while connecting with like-minded people through a mobile app and website.
When I joined in 2018, Komodaa was an early-stage startup with just five team members. Over the next five years, I grew alongside the company as it scaled into one of Iran's largest social commerce platforms.
Black Friday Campaign
Komodaa's Black Friday campaign was designed to boost marketplace activity by increasing app engagement, product listings, and sales through a coordinated multi-channel marketing campaign.
- Planned and executed the campaign with cross-functional teams
- Coordinated in-app banner placements
- Managed SMS campaign communications
- Monitored campaign performance and reported key metrics
- Optimized campaign execution based on daily performance data
Senior Lead Generation at Eseminar
Driving B2B lead generation through multi-channel campaigns, marketing automation, and performance analytics for a platform with over 1 million users.
Eseminar is a digital platform for online webinars and virtual events, connecting businesses with professionals through educational and sponsored online events. As the Senior Lead Generation Specialist, I owned the end-to-end planning, execution, optimization, and reporting of lead generation campaigns for sponsored webinars.
Dutch Market Entry Strategy for Paper Trails
Developed a research-driven market entry and content strategy to help Paper Trails enter the Dutch market through customer research, strategic planning, and communication prototypes.
Paper Trails is a conversation card game developed by Rohaus & Co to encourage meaningful conversations and intentional travel experiences. As part of this project, I developed a research-driven market entry strategy for the Dutch market. The project combined qualitative market research, customer insights, content strategy, media planning, and prototype development to support the product launch.
Student Team Projects
Collaborated with multidisciplinary teams on real-world marketing and content strategy projects for Dutch clients, transforming research into actionable marketing strategies.
Carrots.nl
A Dutch vegan marketplace connecting buyers and sellers of vegan products across multiple categories.
- Developed a creative brief, including audience insights and content direction.
- Conducted quantitative research using SPSS and qualitative user interviews.
- Developed customer personas and defined target audience segments.
- Mapped customer journeys to identify content opportunities.
- Contributed to the development of the content strategy and implementation plan.
- Participated in prototype design to validate content concepts.
- Translated research findings into actionable marketing recommendations.
Merk Fryslân
A place-branding project promoting Friesland as an attractive destination for international students.
- Conducted audience research and communication analysis.
- Developed customer personas and audience insights.
- Contributed to content strategy development.
- Participated in experimental prototype design and content testing.
- Helped develop the final pitchbook and strategic recommendations.
Community & Content Creation
I enjoy sharing knowledge, building communities, and making marketing concepts accessible through educational content and mentoring.
Marketing Education & Consulting
- 📈 Provided growth and digital marketing consultations to 115+ small Instagram businesses, helping them improve their online presence and marketing strategies.
- 🎯 Shared practical insights on content marketing, audience growth, and social media strategy.
Content Creation
- 🎥 Create educational content in Persian on YouTube, sharing insights about marketing, technology, and life in the Netherlands.
- 📱 Actively create and share content on Instagram to educate and engage my audience.
- ✍️ Enjoy transforming complex topics into simple, practical, and engaging content.
Why I Create
I believe that sharing knowledge is one of the best ways to learn. Creating educational content allows me to continuously improve my communication skills, stay curious, and contribute to the professional growth of others.