Mehrnaz Bahramzadeh
Growth Marketing & Marketing Automation Specialist
Based in the Netherlands
I'm a Growth Marketing professional with 6+ years of experience helping digital platforms grow, including a platform with 2.2M+ users where I owned customer acquisition, CRM, and lifecycle marketing end-to-end. I care about building marketing systems that actually work: data-driven, human-centered, and built to last. Currently, I'm exploring how AI workflows are reshaping marketing automation and actively integrating them into how I work.
Case Studies
Growing with Komodaa
Joining as the first marketing hire, I helped an early-stage startup grow from a 5-person team to a 50-person scale-up serving over 2 million users.
Komodaa is a women-only h2h (human to human) social commerce platform that combines community, fashion, and circular economy principles. The platform enables women to buy, sell, and discover fashion items while connecting with like-minded people through a mobile app and website.
When I joined in 2018, Komodaa was an early-stage startup with just five team members. Over the next five years, I grew alongside the company as it scaled into one of Iran's largest social commerce platforms.
CRM Automation & Lifecycle Design
As the CRM & Marketing Automation Specialist at Komodaa, I designed the full lifecycle automation system from scratch, covering all key user moments from first sign-up to repeat purchase and re-engagement across a platform with 2.2M+ users.
+5 automation flows designed and implemented, including onboarding, buyer-seller messaging, abandoned cart, post-purchase, liked items, search-based recommendations, and RFM behavioral segmentation. Each journey below was designed end-to-end, from trigger logic and channel sequencing to fallback rules and escalation paths.
Black Friday Campaign
Komodaa's Black Friday campaign was designed to boost marketplace activity by increasing app engagement, product listings, and sales through a coordinated multi-channel marketing campaign.
- Planned and executed the campaign with cross-functional teams
- Coordinated in-app banner placements
- Managed SMS campaign communications
- Monitored campaign performance and reported key metrics
- Optimized campaign execution based on daily performance data
Lead Generation & Email Marketing Specialist at Eseminar
Driving B2B lead generation through multi-channel campaigns, marketing automation, and performance analytics for a platform with over 1 million users.
Eseminar is a digital platform for online webinars and virtual events, connecting businesses with professionals through educational and sponsored online events. As the Senior Lead Generation Specialist, I owned the end-to-end planning, execution, optimization, and reporting of lead generation campaigns for sponsored webinars.
CRM-Driven Email Marketing & Lead Generation
As Senior Lead Generation Specialist, I owned end-to-end email and SMS campaigns to drive webinar registrations.
Generic email campaigns sent to all users with no targeting logic, resulting in low relevance and poor conversion for webinar registrations.
Marketing Strategy for RoHaus.co (Paper Trails)
Developed a research-driven market entry and content strategy to help Paper Trails enter the Dutch market through customer research, strategic planning, and communication prototypes.
Download Dutch Market Entry Strategy (PDF)Paper Trails is a conversation card game developed by Rohaus & Co to encourage meaningful conversations and intentional travel experiences. As part of this project, I developed a research-driven market entry strategy for the Dutch market. The project combined qualitative market research, customer insights, content strategy, media planning, and prototype development to support the product launch.
What Colleagues Say About Me!
What colleagues and collaborators from Komodaa and beyond have said about working with me.
I collaborated with Mehrnaz at Komodaa on marketing automation initiatives, where I focused on the engineering aspects and she brought strong leadership from the marketing perspective. Her ability to design smart user pathways, incorporating segmentation techniques to boost retention and interaction, really streamlined our technical setups and drove better outcomes. Mehrnaz's deep understanding of how people engage with content consistently improved our joint efforts, blending data-driven tactics. She's collaborative, forward-thinking, and excellent.
I had the pleasure of working with Mehrnaz directly on several projects for 4 years. I was particularly impressed by her discipline and passion. She has a great attitude to build trust in her team, she has a brilliant mindset for growth plans and always finds a creative way to solve a problem.
We @ MICA - Digitale Werkplaats loved working with you Mehrnaz!
MICA - Digitale Werkplaats Fryslân, NHL Stenden Hogeschool
Hans worked with Mehrnaz on the Paper Trails project
Student Team Projects
Collaborated with multidisciplinary teams on real-world marketing and content strategy projects for Dutch clients, transforming research into actionable marketing strategies.
Carrots.nl
A Dutch vegan marketplace connecting buyers and sellers of vegan products across multiple categories.
- Developed a creative brief, including audience insights and content direction.
- Conducted quantitative research using SPSS and qualitative user interviews.
- Developed customer personas and defined target audience segments.
- Mapped customer journeys to identify content opportunities.
- Contributed to the development of the content strategy and implementation plan.
- Participated in prototype design to validate content concepts.
- Translated research findings into actionable marketing recommendations.
Merk Fryslân
A place-branding project promoting Friesland as an attractive destination for international students.
- Conducted audience research and communication analysis.
- Developed customer personas and audience insights.
- Contributed to content strategy development.
- Participated in experimental prototype design and content testing.
- Helped develop the final pitchbook and strategic recommendations.
Qualitative Content Analysis of Volvo Video Advertisement
For this academic project, I conducted an in-depth qualitative content analysis of a Volvo video advertisement, applying Freitag's Narrative Theory and Semiotic frameworks to decode how the brand communicates safety, trust, and emotion to its audience. The analysis examined visual language, storytelling structure, and symbolic meaning — exploring how Volvo builds an emotional connection with viewers beyond product features. This project strengthened my understanding of how consumer psychology and brand communication work together to drive perception and behavior.
Professional & Personal Development Portfolio
As part of my Master's programme at NHL Stenden, I developed a Professional & Personal Development Portfolio focused on skills directly relevant to the Dutch marketing job market.
Certifications
Continuously building on my marketing and analytics skill set through ongoing certifications.
Community & Content Creation
I enjoy sharing knowledge, building communities, and making marketing concepts accessible through educational content and mentoring.
Marketing Education & Consulting
- 📈 Provided growth and digital marketing consultations to 115+ small Instagram businesses, helping them improve their online presence and marketing strategies.
- 🎯 Shared practical insights on content marketing, audience growth, and social media strategy.
Content Creation
- 🎥 Create educational content in Persian on YouTube, sharing insights about marketing, technology, and life in the Netherlands.
- 📱 Actively create and share content on Instagram to educate and engage my audience.
- ✍️ Enjoy transforming complex topics into simple, practical, and engaging content.
Why I Create
I believe that sharing knowledge is one of the best ways to learn. Creating educational content allows me to continuously improve my communication skills, stay curious, and contribute to the professional growth of others.